Food App Revamp
Branding & Onboarding
Problem
Incorporated UNU Biryani’s logo and primary color palette throughout the onboarding flow for consistent brand recall.
Text and backgrounds were optimized for contrast and legibility across all screens.
The onboarding process was reimagined to introduce users to the app’s personality while clearly communicating key features — reinforcing the brand’s tagline and food philosophy.
Design Impact
Strengthened first impressions and brand identity
Increased new user retention through visual storytelling
Registration & Verification
A dedicated registration page now offers both sign-up and login options, streamlining entry for new and returning users.
The CTA (Call-to-Action) button is placed ergonomically at the bottom of the screen for easy thumb access.
Secondary options, like “Change Phone Number,” enhance flexibility and reduce friction.
Add to Cart Interaction
Visual feedback (such as a subtle toaster animation) was introduced to confirm when an item is added to the cart — enhancing clarity and satisfaction.
“Add” and “Remove” buttons are positioned beside each card for quick updates.
Food ratings remain visible to guide informed decisions.
Introduced subtle in-product alerts for allergy-related information.
Highlighted within product descriptions for better visibility and compliance.
40% reduction in ordering steps
Improved decision confidence and control
Profile Page
The profile section was redesigned to focus on essential user data:
Personal details
Order history
Pending reviews
FAQ & Help center access
This structure reduces clutter and allows users to manage their experience more efficiently.
Organized navigation
Simplified access to personal and support information
Pickup & Checkout Flow
A new calendar-based date selector makes scheduling effortless.
The cart was divided into logical sections — Cart Items, Address, and Payment — to prevent cognitive overload.
Users can choose between Pay Online or Pay at Store, supported by multiple payment modes (Cards, UPI, Wallets, Netbanking).
Clearer step-by-step checkout
Higher trust and transparency
Order Confirmation & Review
After placing an order, users receive visual confirmation via animation and detailed order summary, including pickup address, date, and payment mode.
Real-time order tracking enhances engagement and anticipation.
The post-delivery review flow encourages quick feedback through a simple rating interface.
Improved user confidence
Encouraged repeat usage through seamless post-order flow